*{margin:0;padding:0;box-sizing:border-box}
  html{scroll-behavior:smooth}
  body{font-family:-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,"Helvetica Neue",Arial,sans-serif;color:#3E4E55;background:#FFFFFF;line-height:1.6;font-size:16px;-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility;overflow-x:hidden}
  ::selection{background:#156082;color:#fff}
  a{color:#156082;text-decoration:none}
  a:hover{color:#0F3546}
  img,video{display:block;max-width:100%}
  h1,h2,h3{color:#0F3546;text-wrap:balance}
  @media (prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important}}
  section{scroll-margin-top:80px}
  :focus-visible{outline:2px solid #156082;outline-offset:3px}

  /* ---- Immersion layer (Q·RA-style) ---- */
  :root{--ease:cubic-bezier(.16,1,.3,1)}
  /* hero cinematic stagger */
  .hin{opacity:0;transform:translateY(24px);animation:hin .9s var(--ease) forwards}
  @keyframes hin{to{opacity:1;transform:none}}
  .d1{animation-delay:.12s}.d2{animation-delay:.28s}.d3{animation-delay:.44s}.d4{animation-delay:.6s}.d5{animation-delay:.76s}
  /* breathing hero background */
  #top::after{content:"";position:absolute;inset:0;pointer-events:none;
    background:radial-gradient(1100px 520px at 74% 16%,rgba(62,151,212,.32) 0%,rgba(62,151,212,0) 62%);
    animation:heroBreath 9s ease-in-out infinite alternate}
  @keyframes heroBreath{from{opacity:.6}to{opacity:1}}
  /* Ken Burns on the hero backdrop */
  .hero-img{animation:kenburns 26s ease-in-out infinite alternate;will-change:transform}
  @keyframes kenburns{from{transform:scale(1.03) translateX(0)}to{transform:scale(1.11) translateX(-1.4%)}}
  /* word scrub — headings paint word by word with scroll */
  .ws{display:inline-block;opacity:.2;transition:opacity .3s linear;margin-right:.28em}
  .ws.on{opacity:1}
  /* draw-line under timeline titles */
  .drawsec h3{position:relative;padding-bottom:6px}
  .dl{position:absolute;left:0;bottom:0;height:2px;width:100%;background:linear-gradient(90deg,#156082,#519EC1);transform:scaleX(0);transform-origin:left;transition:transform .9s var(--ease)}
  .dl.on{transform:scaleX(1)}
  /* Gallery + lightbox */
  .gal{scrollbar-width:thin;scrollbar-color:#CBE0EA transparent}
  .gal::-webkit-scrollbar{height:7px}
  .gal::-webkit-scrollbar-thumb{background:#CBE0EA;border-radius:4px}
  .gal::-webkit-scrollbar-track{background:transparent}
  .gal-item{transition:transform .3s var(--ease),box-shadow .3s var(--ease)}
  .gal-item:hover{transform:translateY(-3px);box-shadow:0 14px 30px rgba(11,18,32,.14)}
  .lb{position:fixed;inset:0;z-index:2000;background:rgba(11,18,32,.92);display:flex;align-items:center;justify-content:center;flex-direction:column;gap:18px;padding:30px;opacity:0;visibility:hidden;transition:opacity .3s var(--ease),visibility .3s}
  .lb.open{opacity:1;visibility:visible}
  .lb img{max-width:min(94vw,1200px);max-height:80vh;border-radius:10px;box-shadow:0 24px 60px rgba(0,0,0,.5)}
  .lb-btn{position:absolute;top:50%;transform:translateY(-50%);width:52px;height:52px;border-radius:50%;border:0;background:rgba(255,255,255,.12);color:#fff;font-size:26px;cursor:pointer;display:flex;align-items:center;justify-content:center;transition:background .25s}
  .lb-btn:hover{background:rgba(255,255,255,.28)}
  .lb-prev{left:22px}.lb-next{right:22px}
  .lb-close{position:absolute;top:20px;right:24px;width:44px;height:44px;border-radius:50%;border:0;background:rgba(255,255,255,.12);color:#fff;font-size:22px;cursor:pointer;display:flex;align-items:center;justify-content:center;transition:background .25s}
  .lb-close:hover{background:rgba(255,255,255,.28)}
  .lb-count{color:#A1D3EA;font-size:13px;letter-spacing:.1em}
  @media (max-width:640px){.lb-prev{left:10px}.lb-next{right:10px}}
  /* scroll reveals */
  .rv{opacity:0;transform:translateY(30px);transition:opacity 1.2s var(--ease),transform 1.4s var(--ease)}
  .rv.on{opacity:1;transform:none}
  /* card hover lift */
  .cl{transition:transform .3s var(--ease),box-shadow .3s var(--ease),border-color .3s var(--ease)}
  .cl:hover{transform:translateY(-4px);box-shadow:0 16px 40px rgba(11,18,32,.10);border-color:#A1D3EA}
  /* animated nav underline */
  .nl{position:relative}
  .nl::after{content:"";position:absolute;left:0;bottom:-4px;height:2px;width:100%;background:currentColor;
             transform:scaleX(0);transform-origin:left;transition:transform .3s var(--ease)}
  .nl:hover::after{transform:scaleX(1)}
  /* nav dropdown / submenu */
  .navrow{margin-left:auto;display:flex;align-items:center;gap:6px}
  .navitem{position:relative}
  .nav-top{display:inline-flex;align-items:center;gap:7px;font-size:14px;font-weight:500;color:#3E4E55;padding:12px 12px;border-radius:8px;transition:color .25s}
  .navitem:hover .nav-top,.navitem:focus-within .nav-top{color:#156082}
  .nav-caret{width:6px;height:6px;border-right:2px solid currentColor;border-bottom:2px solid currentColor;transform:rotate(45deg) translateY(-2px);transition:transform .25s var(--ease);opacity:.7}
  .navitem:hover .nav-caret,.navitem:focus-within .nav-caret{transform:rotate(-135deg) translateY(0)}
  .navpanel{position:absolute;top:100%;left:0;margin-top:8px;min-width:262px;background:#fff;border:1px solid #E7EEF1;
            border-radius:12px;box-shadow:0 22px 54px rgba(11,18,32,.15);padding:8px;
            opacity:0;visibility:hidden;transform:translateY(8px);transition:opacity .24s var(--ease),transform .24s var(--ease),visibility .24s;z-index:70}
  .navpanel::before{content:"";position:absolute;top:-10px;left:0;right:0;height:10px}
  .navitem:hover .navpanel,.navitem:focus-within .navpanel{opacity:1;visibility:visible;transform:none}
  .navpanel a{display:block;padding:10px 12px;border-radius:8px;font-size:13.5px;color:#3E4E55;white-space:nowrap;transition:background .2s,color .2s}
  .navpanel a b{display:block;color:#0F3546;font-size:13.5px;font-weight:600}
  .navpanel a small{color:#66757C;font-size:12px;font-weight:400}
  .navpanel a:hover{background:#F2F8FA}
  .navpanel a:hover b{color:#156082}
  /* growth-system flow — calm horizontal menu, wraps, never scrolls */
  .flowtrack{display:flex;align-items:center;justify-content:center;flex-wrap:wrap;gap:7px 5px;padding:6px 2px 14px}
  .fchip{flex:0 0 auto;border:1px solid #CCDCE3;color:#0F3546;font-size:clamp(9.5px,.92vw,11.5px);font-weight:700;letter-spacing:.03em;
         padding:11px clamp(9px,1vw,15px);border-radius:8px;background:#fff;white-space:nowrap;transition:border-color .3s var(--ease),color .3s var(--ease),box-shadow .3s var(--ease)}
  .fchip:first-child{background:#0F3546;border-color:#0F3546;color:#fff}
  .fchip:last-child{background:#EBF5FA;border-color:#BEDEED;color:#0F3546}
  .farrow{flex:0 0 auto;color:#4D798D;font-size:13px;line-height:1;user-select:none}
  @media (max-width:820px){
    .flowtrack{gap:6px 4px}
    .fchip{font-size:10px;padding:9px 10px}
    .farrow{font-size:11px}
  }
  /* logo wall */
  .logowall{display:grid;grid-template-columns:repeat(auto-fill,minmax(122px,1fr));gap:10px}
  .logocell{display:flex;align-items:center;justify-content:center;height:82px;padding:14px;background:#fff;border:1px solid #E7EEF1;border-radius:8px;
            transition:border-color .3s var(--ease),box-shadow .3s var(--ease),transform .3s var(--ease)}
  .logocell img{max-height:100%;max-width:100%;width:auto;height:auto;object-fit:contain;filter:grayscale(1);opacity:.62;transition:filter .35s var(--ease),opacity .35s var(--ease)}
  .logocell:hover{border-color:#BEDEED;box-shadow:0 10px 26px rgba(11,18,32,.08);transform:translateY(-3px)}
  .logocell:hover img{filter:none;opacity:1}
  /* metric funnel */
  .fbar{position:relative;background:#fff;border:1px solid #E7EEF1;border-left:3px solid #156082;border-radius:6px;padding:16px 22px;display:flex;justify-content:space-between;align-items:center;gap:18px;flex-wrap:wrap}
  .fbar b{color:#0F3546;font-size:14.5px}
  .fbar span{font-size:13.5px;color:#66757C}
  /* responsive grid collapse */
  @media (max-width:900px){
    .g2,.g2x{grid-template-columns:1fr!important}
    .g4{grid-template-columns:1fr 1fr!important}
    .gside{grid-template-columns:1fr!important}
  }
  @media (max-width:760px){
    .herostats{grid-template-columns:repeat(2,auto)!important;gap:24px 34px!important}
  }
  @media (max-width:560px){
    .g4{grid-template-columns:1fr!important}
  }
  @media (prefers-reduced-motion:reduce){
    .rv{opacity:1!important;transform:none!important}
    .navpanel{transition:opacity .01s}
    .ws{opacity:1!important}
    .dl{transform:none!important}
    .logocell img{filter:none;opacity:1}
  }

/* ============================================================
   PÁGINAS INTERIORES — "work/" (case tools)
   ============================================================ */
.wrap{max-width:1120px;margin:0 auto;padding:0 28px}
.wrap-narrow{max-width:820px;margin:0 auto;padding:0 28px}
/* interior hero */
.ihero{position:relative;background:#0F3546;overflow:hidden;padding:132px 0 62px}
.ihero::after{content:"";position:absolute;inset:0;pointer-events:none;
  background:radial-gradient(900px 460px at 78% 12%,rgba(62,151,212,.30) 0%,rgba(62,151,212,0) 62%);
  animation:heroBreath 9s ease-in-out infinite alternate}
.ihero>*{position:relative;z-index:2}
.crumb{display:inline-flex;align-items:center;gap:9px;font-size:12px;font-weight:600;letter-spacing:.14em;
  text-transform:uppercase;color:#A1D3EA;margin-bottom:22px}
.crumb a{color:#A1D3EA}
.crumb a:hover{color:#fff}
.ihero h1{font-size:clamp(30px,4.2vw,50px);color:#fff;letter-spacing:-.025em;line-height:1.08;max-width:20ch}
.ihero .lead{margin-top:20px;font-size:18px;line-height:1.6;color:#D5E6EE;max-width:62ch}
.ihero .meta,.cs-hero .meta{display:flex;flex-wrap:wrap;gap:10px;margin-top:28px}
.ihero .meta span,.cs-hero .meta span{font-size:12px;font-weight:600;color:#D5E6EE;
  border:1px solid rgba(156,196,239,.4);border-radius:999px;padding:6px 14px}
/* secciones interiores */
.isec{padding:76px 0}
.isec.alt{background:#F7FAFC;border-top:1px solid #E7EEF1;border-bottom:1px solid #E7EEF1}
.eyebrow{font-size:12px;font-weight:700;letter-spacing:.18em;text-transform:uppercase;color:#156082;margin-bottom:16px}
.isec h2{font-size:clamp(25px,2.9vw,35px);font-weight:800;letter-spacing:-.02em;line-height:1.1;margin-bottom:16px}
.isec h3{font-size:18px;margin-bottom:9px}
.isec p{font-size:16px;color:#3E4E55}
.isec p+p{margin-top:14px}
.lede{font-size:18px;color:#3E4E55;max-width:68ch}
/* tarjetas */
.cards{display:grid;grid-template-columns:repeat(auto-fit,minmax(228px,1fr));gap:18px;margin-top:30px}
.card{background:#fff;border:1px solid #E7EEF1;border-radius:8px;padding:24px}
.card p{font-size:14px;color:#66757C}
.card .num{font-size:30px;font-weight:800;color:#0F3546;line-height:1;margin-bottom:9px}
.card .tag{font-size:11px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:#156082;display:block;margin-bottom:8px}
/* pipeline vertical numerado */
.steps{counter-reset:st;display:flex;flex-direction:column;gap:2px;margin-top:26px}
.step{position:relative;padding:20px 0 20px 62px;border-top:1px solid #E7EEF1}
.step:last-child{border-bottom:1px solid #E7EEF1}
.step::before{counter-increment:st;content:counter(st,decimal-leading-zero);position:absolute;left:0;top:20px;
  font-size:13px;font-weight:800;color:#A1D3EA;letter-spacing:.06em}
.step h3{margin-bottom:5px}
.step p{font-size:14.5px;color:#66757C}
/* fases horizontales */
.phases{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:28px}
.phase{background:#fff;border:1px solid #E7EEF1;border-top:3px solid #156082;border-radius:6px;padding:24px}
.phase .when{font-size:11.5px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:#156082;margin-bottom:8px}
.phase ul{list-style:none;margin-top:12px;display:flex;flex-direction:column;gap:8px}
.phase li{font-size:13.5px;color:#66757C;padding-left:15px;position:relative}
.phase li::before{content:"";position:absolute;left:0;top:8px;width:5px;height:5px;border-radius:50%;background:#A1D3EA}
/* tokens NLP */
.nlp{display:flex;flex-wrap:wrap;gap:12px;margin-top:26px;align-items:stretch}
.tok{flex:1 1 170px;background:#fff;border:1px solid #E7EEF1;border-radius:8px;padding:18px}
.tok b{display:block;font-size:19px;color:#0F3546;margin-bottom:10px}
.tok span{display:block;font-size:12px;color:#66757C;padding:3px 0;border-top:1px dashed #E7EEF1}
.tok span:first-of-type{border-top:0}
/* figura */
figure{margin-top:30px}
figure img{width:100%;border:1px solid #E7EEF1;border-radius:10px;background:#fff}
figcaption{font-size:13px;color:#66757C;margin-top:12px}
/* nota al pie de sección */
.note{font-size:13.5px;color:#66757C;margin-top:22px;padding-top:16px;border-top:1px solid #E7EEF1}
/* siguiente / anterior */
.pager{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:12px}
.pager a{display:block;background:#fff;border:1px solid #E7EEF1;border-radius:8px;padding:22px 24px}
.pager a small{display:block;font-size:11px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:#156082;margin-bottom:6px}
.pager a b{font-size:16px;color:#0F3546;font-weight:700}
.pager a:hover{border-color:#A1D3EA;box-shadow:0 12px 30px rgba(11,18,32,.08)}
.pager .nxt{text-align:right}
@media (max-width:820px){
  .phases{grid-template-columns:1fr}
  .pager{grid-template-columns:1fr}
  .pager .nxt{text-align:left}
}
/* índice de herramientas en el hub */
.tools{display:grid;grid-template-columns:repeat(auto-fit,minmax(268px,1fr));gap:18px;margin-top:32px}
.tool{display:block;background:#fff;border:1px solid #E7EEF1;border-radius:8px;padding:26px;position:relative}
.tool .tag{font-size:11px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:#156082;display:block;margin-bottom:10px}
.tool h3{font-size:17px;margin-bottom:8px}
.tool p{font-size:14px;color:#66757C}
.tool .go{display:inline-block;margin-top:14px;font-size:13px;font-weight:600;color:#156082}
.tool:hover{border-color:#A1D3EA;box-shadow:0 16px 40px rgba(11,18,32,.10);transform:translateY(-3px)}
.tool.soon{background:#F7FAFC;pointer-events:none}
.tool.soon .go{color:#4D798D}

/* ============================================================
   BUSCADOR
   ============================================================ */
.sbtn{display:inline-flex;align-items:center;gap:8px;height:34px;padding:0 12px;border:1px solid #CCDCE3;background:#fff;
  border-radius:8px;font-size:13px;color:#66757C;cursor:pointer;transition:border-color .25s,color .25s,background .25s;font-family:inherit}
.sbtn:hover{border-color:#156082;color:#156082}
.sbtn kbd{font-family:inherit;font-size:11px;font-weight:600;color:#4D798D;border:1px solid #E7EEF1;border-radius:4px;padding:1px 5px;background:#F7FAFC}
/* sobre el hero oscuro */
.sbtn.on-dark{background:rgba(255,255,255,.10);border-color:rgba(255,255,255,.34);color:rgba(255,255,255,.86)}
.sbtn.on-dark:hover{background:rgba(255,255,255,.18);border-color:#fff;color:#fff}
.sbtn.on-dark kbd{background:transparent;border-color:rgba(255,255,255,.3);color:rgba(255,255,255,.7)}
@media (max-width:720px){.sbtn span.lbl,.sbtn kbd{display:none}.sbtn{padding:0 9px}}

.sov{position:fixed;inset:0;z-index:3000;background:rgba(11,18,32,.62);backdrop-filter:blur(3px);
  display:flex;align-items:flex-start;justify-content:center;padding:min(12vh,110px) 20px 20px;
  opacity:0;visibility:hidden;transition:opacity .2s var(--ease),visibility .2s}
.sov.open{opacity:1;visibility:visible}
.sbox{width:100%;max-width:660px;background:#fff;border-radius:14px;overflow:hidden;
  box-shadow:0 30px 80px rgba(11,18,32,.4);transform:translateY(-8px);transition:transform .22s var(--ease)}
.sov.open .sbox{transform:none}
.sinput-row{display:flex;align-items:center;gap:12px;padding:16px 20px;border-bottom:1px solid #E7EEF1}
.sinput-row svg{flex:0 0 auto;color:#4D798D}
#sq{flex:1;border:0;outline:0;font-family:inherit;font-size:17px;color:#0F3546;background:transparent;min-width:0}
#sq::placeholder{color:#4D798D}
.sesc{font-size:11px;font-weight:600;color:#4D798D;border:1px solid #E7EEF1;border-radius:4px;padding:2px 6px;background:#F7FAFC;cursor:pointer}
.sres{max-height:min(56vh,460px);overflow-y:auto;padding:8px}
.sres:empty{display:none}
.sr{display:block;padding:12px 14px;border-radius:8px;text-decoration:none;border:1px solid transparent}
.sr:hover,.sr.sel{background:#F2F8FA;border-color:#DDEBF2}
.sr .sr-top{display:flex;align-items:baseline;gap:9px;margin-bottom:3px;flex-wrap:wrap}
.sr .sr-t{font-size:14.5px;font-weight:700;color:#0F3546;line-height:1.35}
.sr .sr-p{font-size:10.5px;font-weight:700;letter-spacing:.09em;text-transform:uppercase;color:#156082;
  background:#EBF5FA;border-radius:4px;padding:2px 7px;flex:0 0 auto}
.sr .sr-x{font-size:13px;color:#66757C;line-height:1.5;display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical;overflow:hidden}
.sr mark{background:#FFF1B8;color:#0F3546;border-radius:2px;padding:0 1px}
.sempty{padding:34px 20px;text-align:center;color:#66757C;font-size:14px}
.sfoot{display:flex;gap:16px;padding:11px 20px;border-top:1px solid #E7EEF1;background:#F7FAFC;font-size:11.5px;color:#4D798D}
.sfoot b{color:#66757C;font-weight:600}
@media (max-width:560px){.sfoot{display:none}.sov{padding-top:8vh}}

/* ============================================================
   MAPA PERCEPTUAL Y CADENA DATA → CREATIVIDAD
   ============================================================ */
.permap{position:relative;background:#fff;border:1px solid #E7EEF1;border-radius:12px;
  aspect-ratio:1/.72;min-height:400px;margin-top:30px;overflow:hidden}
.permap .axis{position:absolute;background:#E7EEF1}
.permap .ax-h{left:8%;right:8%;top:50%;height:1px}
.permap .ax-v{top:8%;bottom:8%;left:50%;width:1px}
.permap .axlab{position:absolute;font-size:10.5px;font-weight:700;letter-spacing:.12em;
  text-transform:uppercase;color:#4D798D;white-space:nowrap}
.permap .lab-t{top:12px;left:50%;transform:translateX(-50%)}
.permap .lab-b{bottom:12px;left:50%;transform:translateX(-50%)}
.permap .lab-l{left:14px;top:50%;transform:translateY(-50%) rotate(180deg);writing-mode:vertical-rl}
.permap .lab-r{right:14px;top:50%;transform:translateY(-50%);writing-mode:vertical-rl}
.seg{position:absolute;transform:translate(-50%,-50%);border-radius:50%;
  display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;
  color:#fff;background:#156082;box-shadow:0 8px 22px rgba(3,105,161,.22);
  transition:transform .3s var(--ease),box-shadow .3s var(--ease);cursor:default}
.seg:hover{transform:translate(-50%,-50%) scale(1.06);box-shadow:0 14px 34px rgba(3,105,161,.3);z-index:3}
.seg b{font-size:11px;font-weight:800;letter-spacing:.04em;line-height:1.1;padding:0 6px}
.seg .pct{font-size:15px;font-weight:800;line-height:1;margin-top:2px}
.seg.s1{background:#0F3546}.seg.s2{background:#156082}.seg.s3{background:#519EC1}
.seg.s4{background:#0F3546}.seg.s5{background:#66B2D5}.seg.s6{background:#85C2DE}
@media (max-width:700px){
  .permap{aspect-ratio:auto;min-height:0;padding:0;border:0;background:transparent}
  .permap .axis,.permap .axlab{display:none}
  .permap{display:grid;grid-template-columns:1fr 1fr;gap:12px}
  .seg{position:static;transform:none;width:auto!important;height:auto!important;
    border-radius:8px;padding:18px 10px}
  .seg:hover{transform:none}
}
/* cadena de tres capas */
.chain{display:grid;grid-template-columns:repeat(3,1fr);gap:0;margin-top:32px;
  border:1px solid #E7EEF1;border-radius:12px;overflow:hidden;background:#fff}
.chain>div{padding:26px 24px;border-right:1px solid #E7EEF1}
.chain>div:last-child{border-right:0}
.chain .n{font-size:11px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;color:#4D798D;margin-bottom:10px}
.chain h3{font-size:16px;margin-bottom:8px}
.chain p{font-size:13.5px;color:#66757C}
.chain .who{display:block;margin-top:12px;font-size:11.5px;color:#156082;font-weight:700}
@media (max-width:820px){.chain{grid-template-columns:1fr}.chain>div{border-right:0;border-bottom:1px solid #E7EEF1}.chain>div:last-child{border-bottom:0}}
/* embudo de marca */
.funnel{margin-top:28px;display:flex;flex-direction:column;gap:8px}
.frow{display:grid;grid-template-columns:132px 1fr;gap:16px;align-items:center}
.frow .fname{font-size:13.5px;font-weight:700;color:#0F3546;text-align:right}
.frow .fbars{display:flex;gap:6px;align-items:flex-end;height:46px}
.fseg{flex:1;background:#EBF5FA;border:1px solid #BEDEED;border-radius:4px 4px 0 0;position:relative;
  display:flex;align-items:flex-end;justify-content:center;color:#0F3546;font-size:11.5px;font-weight:700;padding-bottom:3px}
.fseg.hi{background:#156082;border-color:#156082;color:#fff}
.fhead{display:grid;grid-template-columns:132px 1fr;gap:16px;margin-bottom:4px}
.fhead .fbars{display:flex;gap:6px}
.fhead span{flex:1;text-align:center;font-size:10.5px;font-weight:700;letter-spacing:.06em;
  text-transform:uppercase;color:#4D798D}
@media (max-width:640px){
  .frow,.fhead{grid-template-columns:1fr;gap:6px}
  .frow .fname{text-align:left}
}
/* territorios creativos */
.terrs{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:28px}
.terr{background:#fff;border:1px solid #E7EEF1;border-top:3px solid #156082;border-radius:8px;padding:24px;display:flex;flex-direction:column}
.terr .tn{font-size:11px;font-weight:800;letter-spacing:.1em;text-transform:uppercase;color:#156082;margin-bottom:10px}
.terr blockquote{font-size:15.5px;font-weight:700;color:#0F3546;line-height:1.3;margin-bottom:12px}
.terr p{font-size:13.5px;color:#66757C;flex:1}
.terr .hash{display:block;margin-top:14px;padding-top:12px;border-top:1px solid #E7EEF1;
  font-size:12px;color:#156082;font-weight:600;word-break:break-word}
@media (max-width:820px){.terrs{grid-template-columns:1fr}}

/* ============================================================
   TABLAS (planes de marca, presupuestos, SKU)
   ============================================================ */
.tw{overflow-x:auto;margin-top:26px;border:1px solid #E7EEF1;border-radius:10px;background:#fff}
table.dt{width:100%;border-collapse:collapse;font-size:14px;min-width:520px}
table.dt th{background:#F7FAFC;text-align:left;padding:13px 16px;font-size:11px;font-weight:800;
  letter-spacing:.09em;text-transform:uppercase;color:#156082;border-bottom:1px solid #E7EEF1;white-space:nowrap}
table.dt td{padding:13px 16px;border-bottom:1px solid #F1F6F9;color:#3E4E55;vertical-align:top}
table.dt tr:last-child td{border-bottom:0}
table.dt td.num,table.dt th.num{text-align:right;font-variant-numeric:tabular-nums;white-space:nowrap}
table.dt tr.tot td{background:#0F3546;color:#fff;font-weight:700;border-bottom:0}
table.dt tr.tot td.num{color:#fff}
table.dt b{color:#0F3546}
table.dt tr.tot b{color:#fff}
table.dt .up{color:#156082;font-weight:700;font-size:12.5px}
table.dt tbody tr:hover td{background:#F7FAFC}
table.dt tr.tot:hover td{background:#0F3546}
.tcap{font-size:13px;color:#66757C;margin-top:12px}

/* ============================================================
   REEL DE MARCAS — marquesina horizontal, azul y blanco
   ============================================================ */
/* Los logos se tiñen de azul conservando su luminancia: un
   brightness(0)+invert los volvía manchas blancas sólidas, porque
   estas marcas llevan el texto calado sobre la forma de color. */
.reel{position:relative;background:#F7FAFC;border:1px solid #E7EEF1;border-radius:12px;
  overflow:hidden;padding:30px 0;margin-top:30px}
.reel::before,.reel::after{content:"";position:absolute;top:0;bottom:0;width:80px;z-index:2;pointer-events:none}
.reel::before{left:0;background:linear-gradient(90deg,#F7FAFC,rgba(247,249,252,0))}
.reel::after{right:0;background:linear-gradient(270deg,#F7FAFC,rgba(247,249,252,0))}
.reel-track{display:flex;align-items:center;gap:56px;width:max-content;animation:reelrun 46s linear infinite}
.reel:hover .reel-track{animation-play-state:paused}
@keyframes reelrun{from{transform:translateX(0)}to{transform:translateX(-50%)}}
.reel-track img{
  height:46px;width:auto;flex:0 0 auto;
  filter:grayscale(1) brightness(.55) sepia(1) hue-rotate(172deg) saturate(4.5);
  opacity:.88;transition:opacity .3s var(--ease),filter .3s var(--ease)}
.reel-track img:hover{opacity:1;filter:none}
.reel-cap{font-size:13px;color:#66757C;margin-top:14px}
@media (max-width:700px){
  .reel-track{gap:38px;animation-duration:34s}
  .reel-track img{height:36px}
  .reel::before,.reel::after{width:44px}
}
@media (prefers-reduced-motion:reduce){
  .reel-track{animation:none;flex-wrap:wrap;width:auto;justify-content:center;gap:34px;padding:0 26px}
}

/* ============================================================
   INDICADOR DE SUBSECCIONES en las tarjetas de caso
   ============================================================ */
.subs{display:flex;flex-wrap:wrap;gap:7px;margin-top:16px;padding-top:14px;border-top:1px solid rgba(156,196,239,.28)}
.subs.on-light{border-top-color:#E7EEF1}
.subs a{display:inline-flex;align-items:center;gap:5px;font-size:12px;font-weight:600;
  color:#A1D3EA;background:rgba(255,255,255,.08);border:1px solid rgba(156,196,239,.3);
  border-radius:999px;padding:6px 13px;transition:background .25s,border-color .25s,color .25s}
.subs a:hover{background:rgba(255,255,255,.18);border-color:#A1D3EA;color:#fff}
.subs.on-light a{color:#156082;background:#EBF5FA;border-color:#BEDEED}
.subs.on-light a:hover{background:#DEEEF5;border-color:#156082;color:#0F3546}
.solve-card{transition:border-color .25s,transform .25s,box-shadow .25s}
.solve-card:hover{border-color:#156082;transform:translateY(-2px);box-shadow:0 8px 24px rgba(15,53,70,.08)}
.subs.bare{border-top:0;padding-top:0;margin-top:0}
.subs.bare a{font-size:12.5px;padding:7px 15px}
.subs .lbl{font-size:11px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;
  color:#66757C;align-self:center;margin-right:4px}
.subs.on-dark .lbl{color:#83AFC3}

/* ============================================================
   CASE STUDIES — formato editorial tipo business review
   ============================================================ */
.cs-hero{position:relative;background:#0F3546;overflow:hidden;padding:128px 0 66px}
.cs-hero::after{content:"";position:absolute;inset:0;pointer-events:none;
  background:radial-gradient(900px 460px at 80% 10%,rgba(62,151,212,.26) 0%,rgba(62,151,212,0) 62%);
  animation:heroBreath 9s ease-in-out infinite alternate}
.cs-hero>*{position:relative;z-index:2}
.cs-num{font-size:12px;font-weight:800;letter-spacing:.2em;color:#A1D3EA;margin-bottom:18px;
  display:flex;align-items:center;gap:14px;flex-wrap:wrap}
.cs-num::after{content:"";flex:1;height:1px;background:rgba(156,196,239,.32);min-width:40px}
.cs-hero h1{font-size:clamp(30px,4.4vw,52px);color:#fff;letter-spacing:-.026em;line-height:1.06;max-width:19ch}
.cs-dek{margin-top:22px;font-size:19px;line-height:1.62;color:#D5E6EE;max-width:60ch}
/* ficha del caso */
.cs-facts{display:grid;grid-template-columns:repeat(auto-fit,minmax(150px,1fr));gap:1px;
  background:rgba(156,196,239,.26);border:1px solid rgba(156,196,239,.26);border-radius:10px;
  overflow:hidden;margin-top:38px}
.cs-facts div{background:#0F3546;padding:16px 18px}
.cs-facts dt{font-size:10.5px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:#83AFC3;margin-bottom:6px}
.cs-facts dd{font-size:14.5px;color:#fff;font-weight:600;line-height:1.35}
/* abstract editorial */
.cs-abstract{background:#F7FAFC;border-left:3px solid #156082;padding:30px 34px;margin:0 0 8px;border-radius:0 8px 8px 0}
.cs-abstract .lbl{font-size:11px;font-weight:800;letter-spacing:.16em;text-transform:uppercase;color:#156082;margin-bottom:12px}
.cs-abstract p{font-size:18.5px;line-height:1.62;color:#304047;margin:0}
/* la tensión: dos opciones enfrentadas */
.cs-tension{display:grid;grid-template-columns:1fr auto 1fr;gap:0;align-items:stretch;margin-top:30px}
.cs-opt{background:#fff;border:1px solid #E7EEF1;padding:26px 28px}
.cs-opt:first-child{border-radius:10px 0 0 10px}
.cs-opt:last-child{border-radius:0 10px 10px 0}
.cs-opt .lbl{font-size:11px;font-weight:800;letter-spacing:.1em;text-transform:uppercase;color:#66757C;margin-bottom:10px}
.cs-opt h3{font-size:17px;margin-bottom:9px}
.cs-opt p{font-size:14.5px;color:#66757C}
.cs-vs{display:flex;align-items:center;justify-content:center;background:#0F3546;color:#A1D3EA;
  font-size:12px;font-weight:800;letter-spacing:.12em;padding:0 20px;border:1px solid #0F3546}
@media (max-width:760px){
  .cs-tension{grid-template-columns:1fr}
  .cs-opt:first-child{border-radius:10px 10px 0 0}
  .cs-opt:last-child{border-radius:0 0 10px 10px}
  .cs-vs{padding:11px;border-radius:0}
}
/* la decisión */
.cs-decision{background:#0F3546;border-radius:10px;padding:36px clamp(24px,4vw,42px);margin-top:30px}
.cs-decision .lbl{font-size:11px;font-weight:800;letter-spacing:.16em;text-transform:uppercase;color:#A1D3EA;margin-bottom:14px}
.cs-decision h3{color:#fff;font-size:clamp(20px,2.5vw,28px);line-height:1.2;margin-bottom:14px}
.cs-decision p{color:#D5E6EE;font-size:16px;max-width:70ch}
/* gráficos */
.cs-chart{background:#fff;border:1px solid #E7EEF1;border-radius:10px;padding:28px;margin-top:28px}
.cs-chart .ctitle{font-size:11px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;color:#156082;margin-bottom:20px}
.cs-chart svg{width:100%;height:auto;display:block;overflow:visible}
.cs-chart figcaption{font-size:13px;color:#66757C;margin-top:16px}
/* preguntas de discusión */
.cs-qs{list-style:none;counter-reset:q;margin-top:26px;display:grid;gap:14px}
.cs-qs li{counter-increment:q;position:relative;padding:20px 24px 20px 60px;background:#F7FAFC;
  border:1px solid #E7EEF1;border-radius:8px;font-size:15.5px;color:#304047}
.cs-qs li::before{content:"Q" counter(q);position:absolute;left:22px;top:20px;
  font-size:12px;font-weight:800;color:#156082;letter-spacing:.06em}

/* ============================================================
   OLI — asistente flotante del portfolio
   ============================================================ */
.oli-fab{position:fixed;right:24px;bottom:24px;z-index:2500;width:52px;height:52px;
  border:0;border-radius:50%;cursor:pointer;font-family:inherit;padding:0;
  background:#0F3546;color:#fff;font-size:21px;font-weight:800;letter-spacing:0;
  display:flex;align-items:center;justify-content:center;
  box-shadow:0 10px 30px rgba(11,18,32,.34);
  transition:transform .3s var(--ease),box-shadow .3s var(--ease),background .3s}
.oli-fab:hover{transform:translateY(-3px) scale(1.06);background:#156082;
  box-shadow:0 16px 40px rgba(11,18,32,.42)}
/* punto de estado: discreto, no un badge */
.oli-fab .dot{position:absolute;top:5px;right:5px;width:9px;height:9px;border-radius:50%;
  background:#5FD08A;border:2px solid #0F3546;transition:border-color .3s}
.oli-fab:hover .dot{border-color:#156082}
.oli-fab.hide{opacity:0;visibility:hidden;transform:scale(.85)}
@media (max-width:560px){.oli-fab{right:16px;bottom:16px;width:48px;height:48px;font-size:19px}}

.oli-panel{position:fixed;right:22px;bottom:22px;z-index:2600;width:min(410px,calc(100vw - 28px));
  height:min(600px,calc(100vh - 44px));background:#fff;border-radius:16px;display:flex;flex-direction:column;
  overflow:hidden;box-shadow:0 28px 70px rgba(11,18,32,.34);border:1px solid #E7EEF1;
  opacity:0;visibility:hidden;transform:translateY(14px) scale(.98);
  transition:opacity .26s var(--ease),transform .26s var(--ease),visibility .26s}
.oli-panel.open{opacity:1;visibility:visible;transform:none}
@media (max-width:560px){.oli-panel{right:8px;bottom:8px;height:min(620px,calc(100vh - 16px))}}

.oli-head{background:#0F3546;padding:16px 18px;display:flex;align-items:center;gap:12px;flex:0 0 auto}
.oli-head .av{width:34px;height:34px;border-radius:50%;background:#156082;color:#fff;display:flex;
  align-items:center;justify-content:center;font-weight:800;font-size:14px;flex:0 0 auto}
.oli-head b{color:#fff;font-size:15px;display:block;line-height:1.2}
.oli-head small{color:#A1D3EA;font-size:11.5px}
.oli-head button{margin-left:auto;background:rgba(255,255,255,.12);border:0;color:#fff;width:30px;height:30px;
  border-radius:50%;cursor:pointer;font-size:17px;line-height:1;display:flex;align-items:center;justify-content:center}
.oli-head button:hover{background:rgba(255,255,255,.24)}

.oli-log{flex:1;overflow-y:auto;padding:18px;background:#F7FAFC;display:flex;flex-direction:column;gap:14px}
.oli-msg{max-width:88%;font-size:14.2px;line-height:1.58;border-radius:12px;padding:12px 15px}
.oli-msg.me{align-self:flex-end;background:#156082;color:#fff;border-bottom-right-radius:4px}
.oli-msg.it{align-self:flex-start;background:#fff;border:1px solid #E7EEF1;color:#304047;border-bottom-left-radius:4px}
.oli-msg.it b{color:#0F3546}
.oli-msg .src{display:block;margin-top:10px;padding-top:10px;border-top:1px solid #E7EEF1;font-size:12.5px}
.oli-msg .src a{font-weight:600}
.oli-chips{display:flex;flex-wrap:wrap;gap:7px;padding:0 18px 14px;background:#F7FAFC;flex:0 0 auto}
.oli-chips button{border:1px solid #BEDEED;background:#EBF5FA;color:#156082;font-family:inherit;
  font-size:12.5px;font-weight:600;border-radius:999px;padding:7px 13px;cursor:pointer;transition:background .2s}
.oli-chips button:hover{background:#DEEEF5}
.oli-form{display:flex;gap:8px;padding:13px;border-top:1px solid #E7EEF1;background:#fff;flex:0 0 auto}
.oli-form input{flex:1;border:1px solid #E7EEF1;border-radius:10px;padding:11px 14px;font-family:inherit;
  font-size:14px;color:#0F3546;outline:0;min-width:0}
.oli-form input:focus{border-color:#156082}
.oli-form button{border:0;background:#0F3546;color:#fff;border-radius:10px;width:44px;cursor:pointer;
  font-size:16px;flex:0 0 auto}
.oli-form button:hover{background:#156082}
.oli-note{font-size:11px;color:#4D798D;text-align:center;padding:0 13px 11px;background:#fff;flex:0 0 auto}

/* ============================================================
   BREADCRUMB — dónde estoy, con cada nivel navegable
   ============================================================ */
.bc{display:flex;align-items:baseline;flex-wrap:wrap;gap:9px;margin-bottom:22px;
  font-size:12px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;line-height:1.5}
.bc a{color:#A1D3EA;transition:color .2s}
.bc a:hover{color:#fff;text-decoration:underline;text-underline-offset:3px}
.bc .sep{color:#658A9A;font-weight:400;letter-spacing:0}
.bc .here{color:#fff}
.bc .meta{color:#83AFC3;font-weight:500;letter-spacing:.06em;text-transform:none;font-size:12px}
/* sobre fondo claro, si alguna vez se usa fuera del hero */
.bc.on-light a{color:#156082}
.bc.on-light .sep{color:#4D798D}
.bc.on-light .here{color:#0F3546}
.bc.on-light .meta{color:#66757C}
@media (max-width:560px){.bc{font-size:11px;gap:7px}}

/* ============================================================
   SHELL — cabecera, menú móvil y pie (una sola fuente: shell_lib.py)
   ============================================================ */
.hdr-in{height:72px;display:flex;align-items:center;gap:28px}
.brand{font-weight:800;font-size:16px;letter-spacing:-.01em;color:#0F3546;white-space:nowrap}
.brand span{color:#156082}
.navrow{margin-left:auto}
.nav-cta{display:inline-flex;align-items:center;height:38px;padding:0 18px;margin-left:8px;border-radius:999px;
  font-size:13.5px;font-weight:600;color:#fff;background:#156082;white-space:nowrap;
  transition:background .25s,color .25s,transform .25s var(--ease)}
.nav-cta:hover{background:#0F3546;color:#fff;transform:translateY(-1px)}
/* sobre el hero oscuro el botón se invierte: blanco con texto azul */
.hdr.is-top .nav-cta{background:#fff;color:#0F3546}
.hdr.is-top .nav-cta:hover{background:#A1D3EA;color:#0F3546}

.burger{display:none;width:42px;height:42px;border:0;background:transparent;cursor:pointer;padding:0;
  flex-direction:column;align-items:center;justify-content:center;gap:5px;color:#0F3546;margin-left:4px}
.hdr.is-top .burger{color:#fff}
.burger span{display:block;width:22px;height:2px;background:currentColor;border-radius:2px;
  transition:transform .28s var(--ease),opacity .2s}
.burger[aria-expanded="true"] span:nth-child(1){transform:translateY(7px) rotate(45deg)}
.burger[aria-expanded="true"] span:nth-child(2){opacity:0}
.burger[aria-expanded="true"] span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}

.mmenu{position:absolute;top:100%;left:0;right:0;background:#fff;border-bottom:1px solid #E7EEF1;
  box-shadow:0 26px 50px rgba(11,18,32,.16);max-height:calc(100vh - 72px);overflow-y:auto}
.mmenu[hidden]{display:none}
.mmenu .wrap{padding-top:8px;padding-bottom:24px;display:grid}
.mm-top,.mm-h{display:block;padding:14px 0;font-size:16px;font-weight:700;color:#0F3546;border-bottom:1px solid #EEF3F5}
.mm-group{border-bottom:1px solid #EEF3F5;padding-bottom:8px}
.mm-group .mm-h{border-bottom:0;padding-bottom:6px}
.mm-group a:not(.mm-h){display:block;padding:8px 0 8px 14px;font-size:14.5px;color:#3E4E55}
.mm-group a:not(.mm-h):hover{color:#156082}
.mm-cta{margin-top:16px;text-align:center;background:#156082;color:#fff;border-radius:999px;border-bottom:0;padding:13px 0}

@media (max-width:1040px){
  .navrow>.navitem,.navrow>.nav-cta{display:none}
  .burger{display:flex}
}
@media (max-width:560px){.hdr-in{gap:14px}}

/* pie con el mapa completo del sitio */
.pfoot{background:#F7FAFC;border-top:1px solid #E7EEF1}
.pf-grid{display:grid;grid-template-columns:1.5fr 1fr 1fr 1fr;gap:40px;padding-top:60px;padding-bottom:44px}
.pf-brand{font-weight:800;font-size:18px;color:#0F3546;letter-spacing:-.01em}
.pf-brand span{color:#156082}
.pf-about p{font-size:14px;color:#66757C;margin-top:14px;max-width:36ch;line-height:1.6}
.pf-links{display:flex;flex-wrap:wrap;gap:8px 18px}
.pf-links a{font-size:13.5px;font-weight:600}
.pf-col h4{font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:#156082;margin-bottom:16px;font-weight:800}
.pf-col ul{list-style:none;display:grid;gap:10px}
.pf-col a{font-size:14px;color:#3E4E55;transition:color .2s}
.pf-col a:hover{color:#156082}
.pf-base{display:flex;justify-content:space-between;gap:12px;flex-wrap:wrap;padding-top:20px;
  padding-bottom:28px;border-top:1px solid #E7EEF1;font-size:13px;color:#66757C}
.pf-base a{color:#66757C}
@media (max-width:860px){.pf-grid{grid-template-columns:1fr 1fr;gap:34px}.pf-about{grid-column:1/-1}}
@media (max-width:520px){.pf-grid{grid-template-columns:1fr}}

/* cabecera compacta de las páginas de primer nivel */
.ihero.slim{padding:118px 0 46px}
.ihero.slim h1{font-size:clamp(30px,4vw,46px);max-width:26ch}
.ihero.slim .lead{margin-top:16px;font-size:17.5px}

/* ============================================================
   PORTADA — puertas, destacados y cierre
   ============================================================ */
.hm-doors{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;margin-top:34px}
.hm-door{display:flex;flex-direction:column;background:#fff;border:1px solid #E7EEF1;border-radius:12px;
  padding:28px 26px 24px;transition:transform .3s var(--ease),box-shadow .3s var(--ease),border-color .3s}
.hm-door:hover{transform:translateY(-4px);border-color:#A1D3EA;box-shadow:0 18px 44px rgba(11,18,32,.10)}
.hm-door .k{font-size:11px;font-weight:800;letter-spacing:.14em;text-transform:uppercase;color:#156082}
.hm-door .n{font-size:40px;font-weight:800;color:#0F3546;letter-spacing:-.02em;line-height:1;margin:16px 0 6px}
.hm-door h3{font-size:18px;color:#0F3546;margin-bottom:8px}
.hm-door p{font-size:14px;color:#66757C;flex:1;line-height:1.55}
.hm-door .go{margin-top:20px;font-size:13.5px;font-weight:700;color:#156082}
@media (max-width:1000px){.hm-doors{grid-template-columns:1fr 1fr}}
@media (max-width:560px){.hm-doors{grid-template-columns:1fr}}

.hm-feat{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:34px}
.hm-fc{display:flex;flex-direction:column;background:#fff;border:1px solid #E7EEF1;border-top:3px solid #156082;
  border-radius:0 0 10px 10px;padding:26px 26px 24px;transition:transform .3s var(--ease),box-shadow .3s var(--ease)}
.hm-fc:hover{transform:translateY(-4px);box-shadow:0 18px 44px rgba(11,18,32,.10)}
.hm-fc .k{font-size:11px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;color:#156082;margin-bottom:12px}
.hm-fc h3{font-size:19px;line-height:1.25;color:#0F3546;margin-bottom:10px}
.hm-fc p{font-size:14.5px;color:#66757C;flex:1;line-height:1.6}
.hm-fc .go{margin-top:18px;font-size:13.5px;font-weight:700;color:#156082}
@media (max-width:900px){.hm-feat{grid-template-columns:1fr}}

.hm-cta{text-align:center;padding:84px 0 92px}
.hm-cta h2{font-size:clamp(28px,3.6vw,44px);font-weight:800;letter-spacing:-.02em;line-height:1.08;max-width:22ch;margin:0 auto 18px}
.hm-cta p{font-size:18px;color:#3E4E55;max-width:52ch;margin:0 auto 30px}
.hm-cta .row{display:flex;gap:14px;justify-content:center;flex-wrap:wrap}
.btn{display:inline-flex;align-items:center;height:52px;padding:0 30px;border-radius:4px;font-size:15px;font-weight:600;
  transition:background .25s,border-color .25s,color .25s}
.btn.pri{background:#0F3546;color:#fff}.btn.pri:hover{background:#156082;color:#fff}
.btn.sec{color:#0F3546;border:1px solid #CCDCE3}.btn.sec:hover{border-color:#156082;background:#F2F8FA}

/* ============================================================
   CASOS — una fila por empresa
   ============================================================ */
.cr-list{display:flex;flex-direction:column;margin-top:36px;border-top:1px solid #E7EEF1}
.cr{display:grid;grid-template-columns:96px 1fr auto;gap:30px;align-items:start;padding:38px 0;border-bottom:1px solid #E7EEF1}
.cr .no{font-size:13px;font-weight:800;letter-spacing:.12em;color:#83AFC3}
.cr .yr{display:block;margin-top:8px;font-size:12.5px;font-weight:600;color:#66757C;letter-spacing:0}
.cr .ind{font-size:11.5px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;color:#156082}
.cr h2{font-size:clamp(24px,2.6vw,32px);font-weight:800;letter-spacing:-.02em;line-height:1.1;margin:8px 0 12px}
.cr h2 a{color:#0F3546}.cr h2 a:hover{color:#156082}
.cr .hl{font-size:17px;font-weight:600;color:#0F3546;line-height:1.4;max-width:58ch;margin-bottom:8px}
.cr p{font-size:15px;color:#66757C;max-width:64ch;line-height:1.6}
.cr .side{display:flex;flex-direction:column;align-items:flex-end;gap:12px;padding-top:4px}
.cr .cta{display:inline-flex;align-items:center;height:44px;padding:0 22px;border-radius:999px;background:#0F3546;
  color:#fff;font-size:14px;font-weight:600;white-space:nowrap;transition:background .25s}
.cr .cta:hover{background:#156082;color:#fff}
.cr .dd{font-size:12.5px;font-weight:700;color:#156082;background:#EBF5FA;border:1px solid #BEDEED;border-radius:999px;padding:6px 14px}
@media (max-width:860px){
  .cr{grid-template-columns:1fr;gap:14px;padding:30px 0}
  .cr .side{flex-direction:row;align-items:center;flex-wrap:wrap}
}

/* ============================================================
   HERRAMIENTAS — filtros y grupos por disciplina
   ============================================================ */
.tf{display:flex;flex-wrap:wrap;gap:8px;margin-top:8px}
.tf button{border:1px solid #BEDEED;background:#fff;color:#156082;font-family:inherit;font-size:13px;font-weight:600;
  border-radius:999px;padding:9px 16px;cursor:pointer;transition:background .2s,color .2s,border-color .2s}
.tf button:hover{background:#EBF5FA}
.tf button.on{background:#156082;border-color:#156082;color:#fff}
.tf button small{font-weight:700;opacity:.65;margin-left:6px}
.tg[hidden]{display:none}
.tg-head{display:flex;align-items:baseline;gap:14px;flex-wrap:wrap;margin-bottom:6px}
.tg-head h2{font-size:clamp(22px,2.4vw,28px);font-weight:800;letter-spacing:-.02em;color:#0F3546}
.tg-head .ct{font-size:12px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:#83AFC3}
.tg .dsc{font-size:15.5px;color:#66757C;max-width:62ch}

/* ============================================================
   FICHA DE EMPRESA — lista de páginas de una empresa
   ============================================================ */
.ex-group{margin-top:44px}
.ex-group h3{font-size:12px;font-weight:800;letter-spacing:.14em;text-transform:uppercase;color:#156082;margin-bottom:14px;
  padding-bottom:12px;border-bottom:1px solid #E7EEF1}
.ex-list{display:grid;grid-template-columns:repeat(auto-fill,minmax(300px,1fr));gap:2px 32px}
.ex-item{display:block;padding:15px 0;border-bottom:1px solid #EEF3F5}
.ex-item b{display:block;font-size:15.5px;color:#0F3546;font-weight:700;transition:color .2s}
.ex-item span{display:block;font-size:13.5px;color:#66757C;margin-top:3px;line-height:1.5}
.ex-item:hover b{color:#156082}

/* ============================================================
   "EN ESTA PÁGINA" y barra de lectura (se construyen con JS)
   ============================================================ */
.toc{position:sticky;top:72px;z-index:40;background:rgba(255,255,255,.95);backdrop-filter:blur(10px);
  -webkit-backdrop-filter:blur(10px);border-bottom:1px solid #E7EEF1}
.toc-in{display:flex;align-items:center;gap:2px;overflow-x:auto;max-width:1120px;margin:0 auto;padding:0 28px;scrollbar-width:none}
.toc-in::-webkit-scrollbar{display:none}
.toc .lbl{flex:0 0 auto;font-size:10.5px;font-weight:800;letter-spacing:.14em;text-transform:uppercase;color:#83AFC3;padding-right:14px}
.toc a{flex:0 0 auto;padding:14px 12px;font-size:12.5px;font-weight:600;color:#66757C;border-bottom:2px solid transparent;
  white-space:nowrap;transition:color .2s,border-color .2s}
.toc a:hover{color:#156082}
.toc a.on{color:#156082;border-bottom-color:#156082}
@media (max-width:560px){.toc-in{padding:0 16px}.toc .lbl{display:none}}

/* ============================================================
   INFOGRAFÍA — desafío → intervención → impacto
   ============================================================ */
.ig{display:flex;flex-direction:column;gap:18px}
.ig-row{display:grid;grid-template-columns:44px 1fr 28px 1fr 28px 1.05fr;align-items:stretch;gap:0 10px}
.ig-n{font-size:13px;font-weight:800;letter-spacing:.1em;color:#83AFC3;padding-top:22px}
.ig-c{border-radius:12px;padding:20px 22px;display:flex;flex-direction:column}
.ig-c p{font-size:14.5px;line-height:1.55}
.ig-k{font-size:10.5px;font-weight:800;letter-spacing:.14em;text-transform:uppercase;margin-bottom:10px}
.ig-ch{background:#F2F5F7;border:1px solid #E1E8EB;color:#3E4E55}
.ig-ch .ig-k{color:#66757C}
.ig-iv{background:#fff;border:2px solid #A1D3EA;color:#0F3546}
.ig-iv .ig-k{color:#156082}
.ig-im{background:#EBF5FA;color:#0F3546;border:1px solid #BEDEED;border-left:4px solid #156082}
.ig-im .ig-k{color:#156082}
.ig-big{font-size:clamp(26px,3vw,36px);font-weight:800;color:#156082;line-height:1.05;letter-spacing:-.02em;margin-bottom:8px}
.ig-im a{color:#156082;text-decoration:underline;text-underline-offset:3px}
.ig-ar{align-self:center;text-align:center;font-size:22px;font-weight:700;color:#156082}
@media (max-width:1000px){
  .ig-row{grid-template-columns:1fr;gap:0}
  .ig-n{padding:0 0 8px}
  .ig-ar{transform:rotate(90deg);padding:6px 0}
}
.ig-im p{color:#3E4E55}.ig-im b{color:#0F3546}.ig-ch p{color:#3E4E55}.ig-iv p{color:#0F3546}
.oli-cvb{display:block;margin:8px auto 0;font:inherit;font-size:12px;font-weight:700;color:#156082;background:#EBF5FA;border:1px solid #BEDEED;border-radius:999px;padding:6px 16px;cursor:pointer}
.oli-cvb:hover{background:#156082;color:#fff;border-color:#156082}

/* ============ PERFIL ============ */
.ab{display:grid;grid-template-columns:300px 1fr;gap:56px;align-items:start}
.ab-card{position:sticky;top:100px;background:#fff;border:1px solid #E7EEF1;border-radius:14px;padding:26px}
.ab-card img{width:100%;height:auto;border-radius:10px;display:block}
.ab-name{font-size:22px;font-weight:800;color:#0F3546;margin-top:18px;letter-spacing:-.01em}
.ab-role{font-size:14px;color:#66757C;margin-top:4px}
.ab-btns{display:grid;gap:8px;margin-top:20px}
.ab-btn{display:flex;flex-direction:column;padding:11px 14px;border:1px solid #CCDCE3;border-radius:10px;transition:border-color .2s,background .2s}
.ab-btn b{font-size:14px;color:#0F3546}.ab-btn span{font-size:12.5px;color:#66757C;margin-top:1px}
.ab-btn:hover{border-color:#156082;background:#F2F8FA}
.ab-btn.wa{background:#156082;border-color:#156082}.ab-btn.wa b,.ab-btn.wa span{color:#fff}
.ab-btn.wa:hover{background:#0F3546}
.ab-main h2{font-size:clamp(26px,3vw,36px);font-weight:800;color:#0F3546;letter-spacing:-.02em;line-height:1.1}
.ab-lead{font-size:18px;color:#3E4E55;line-height:1.6;margin-top:16px;max-width:60ch}
.ab-stats{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin-top:32px}
.ab-stats div{background:#EBF5FA;border-radius:12px;padding:18px}
.ab-stats b{display:block;font-size:30px;font-weight:800;color:#156082;letter-spacing:-.02em}
.ab-stats span{display:block;font-size:13px;color:#3E4E55;margin-top:6px;line-height:1.4}
.ab-block{margin-top:34px}
.ab-block h3{font-size:11.5px;font-weight:800;letter-spacing:.14em;text-transform:uppercase;color:#156082;margin-bottom:12px}
.ab-chips{display:flex;flex-wrap:wrap;gap:8px}
.ab-chips a{font-size:13.5px;font-weight:600;color:#0F3546;border:1px solid #CCDCE3;border-radius:999px;padding:7px 14px}
.ab-chips a:hover{border-color:#156082;color:#156082}
.ab-edu{list-style:none;display:grid;gap:8px;font-size:15px;color:#3E4E55}
.ab-edu b{color:#0F3546;margin-right:6px}
@media (max-width:900px){.ab{grid-template-columns:1fr;gap:34px}.ab-card{position:static;max-width:420px}.ab-stats{grid-template-columns:1fr 1fr}}

/* ============ WHAT I SOLVE — cadena ============ */
.sv{position:relative;display:grid;grid-template-columns:repeat(5,1fr);gap:16px;margin-top:40px}
.sv::before{content:"";position:absolute;left:10%;right:10%;top:17px;height:2px;background:#A1D3EA}
.sv-node{position:relative;display:flex;flex-direction:column;align-items:center;text-align:center;padding:0 6px}
.sv-dot{width:36px;height:36px;border-radius:50%;background:#156082;color:#fff;font-weight:800;font-size:14px;display:flex;align-items:center;justify-content:center;box-shadow:0 0 0 6px #fff}
.sv-k{margin-top:18px;font-size:11px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;color:#156082}
.sv-n{margin-top:12px;font-size:34px;font-weight:800;color:#0F3546;letter-spacing:-.02em;line-height:1}
.sv-u{margin-top:6px;font-size:13px;font-weight:600;color:#3E4E55;min-height:36px}
.sv-t{margin-top:10px;font-size:13.5px;color:#66757C;line-height:1.5;flex:1}
.sv-go{margin-top:12px;font-size:13px;font-weight:700;color:#156082}
@media (max-width:900px){
  .sv{grid-template-columns:1fr;gap:26px}
  .sv::before{left:17px;right:auto;top:18px;bottom:18px;width:2px;height:auto}
  .sv-node{display:grid;grid-template-columns:36px 1fr;column-gap:16px;text-align:left;align-items:start}
  .sv-node>*:not(.sv-dot){grid-column:2}.sv-dot{grid-row:1 / span 6}
  .sv-k{margin-top:8px}.sv-u{min-height:0}
}

/* ============ PRONACA — modelo de servicio ============ */
.svc{display:grid;grid-template-columns:1fr 28px 1.2fr 28px 1.2fr;gap:10px;margin-top:30px;align-items:stretch}
.svc-col{border:1px solid #E1E8EB;border-radius:12px;padding:20px 22px;background:#F7FAFC}
.svc-end{background:#EBF5FA;border-color:#BEDEED;border-left:4px solid #156082}
.svc-k{display:block;font-size:11px;font-weight:800;letter-spacing:.14em;text-transform:uppercase;color:#156082;margin-bottom:10px}
.svc-col ul,.svc-col ol{padding-left:18px;display:grid;gap:5px;font-size:14.5px;color:#3E4E55}
.svc-col p{font-size:14.5px;color:#3E4E55;line-height:1.55}
.svc-ar{align-self:center;text-align:center;font-size:22px;font-weight:700;color:#156082}
@media (max-width:900px){.svc{grid-template-columns:1fr}.svc-ar{transform:rotate(90deg)}}

/* ===== Inicio en 3 slides (2026-10-04) ===== */
.hs{position:relative;background:#0B2A38;color:#fff;overflow:hidden}
#top.hs::after{display:none}
.hs-track{display:grid}
.hs-slide{grid-area:1/1;position:relative;overflow:hidden;opacity:0;visibility:hidden;transition:opacity 1.6s var(--ease),visibility 0s 1.6s}
.hs-slide.on{opacity:1;visibility:visible;transition:opacity 1.6s var(--ease)}
.hs-bg{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.hs-slide.on img.hs-bg{animation:kenburns 26s ease-in-out infinite alternate}
.hs-veil{position:absolute;inset:0;background:linear-gradient(100deg,rgba(11,42,56,.95) 0%,rgba(11,42,56,.82) 46%,rgba(11,42,56,.42) 100%)}
.hs-sites{background:radial-gradient(1100px 600px at 80% 30%,#1B5D7C 0%,#0B2A38 62%)}
.hs-sites .hs-veil{background:linear-gradient(100deg,rgba(11,42,56,.92) 0%,rgba(11,42,56,.55) 48%,rgba(11,42,56,0) 70%)}
.hs-in{position:relative;z-index:2;max-width:1120px;margin:0 auto;padding:150px 28px 132px;min-height:min(90vh,780px);display:flex;flex-direction:column;justify-content:center}
.hs-k{font-size:13px;font-weight:600;color:#A1D3EA;margin-bottom:18px}
.hs-sites .hs-h,.hs-sites .hs-p{max-width:min(13ch,100%)}.hs-sites .hs-p{max-width:40ch}
.hs-h{font-size:clamp(38px,5.6vw,72px);font-weight:700;letter-spacing:-.03em;line-height:1.02;color:#fff;max-width:15ch}
.hs-p{margin-top:24px;font-size:clamp(17px,1.5vw,19.5px);line-height:1.6;color:#D5E6EE;max-width:52ch}
.hs-cta{display:flex;gap:12px;flex-wrap:wrap;margin-top:34px}
.hs-b{display:inline-flex;align-items:center;min-height:50px;padding:0 26px;border-radius:999px;font-size:15px;font-weight:600;color:#fff;border:1px solid rgba(255,255,255,.5);transition:background .25s,color .25s,border-color .25s}
.hs-b:hover{color:#fff;border-color:#fff;background:rgba(255,255,255,.12)}
.hs-b.pri{background:#fff;color:#0F3546;border-color:#fff}
.hs-b.pri:hover{background:#A1D3EA;border-color:#A1D3EA;color:#0F3546}
.hs .herostats{display:grid;grid-template-columns:repeat(4,auto);justify-content:start;gap:26px 44px;margin-top:50px;padding-top:24px;border-top:1px solid rgba(156,196,239,.25)}
.hs-n{font-size:30px;font-weight:800;color:#fff;line-height:1.1;letter-spacing:-.02em}
.hs-l{font-size:13px;color:#BFD9E6;margin-top:6px;max-width:19ch;line-height:1.4}
.hs-t{opacity:0;transform:translateY(26px);transition:opacity 1.3s var(--ease),transform 1.5s var(--ease)}
.hs-slide.on .hs-t{opacity:1;transform:none}
.hs-slide.on .hs-t:nth-child(1){transition-delay:.3s}.hs-slide.on .hs-t:nth-child(2){transition-delay:.48s}.hs-slide.on .hs-t:nth-child(3){transition-delay:.66s}
.hs-slide.on .hs-t:nth-child(4){transition-delay:.84s}.hs-slide.on .hs-t:nth-child(5){transition-delay:1.02s}
.hs-shots{position:absolute;inset:0;z-index:1;pointer-events:none}
.hs-shot{position:absolute;width:min(33vw,500px);border-radius:12px;overflow:hidden;background:#fff;box-shadow:0 30px 70px rgba(0,0,0,.45);transition:transform 1.2s var(--ease),opacity 1s var(--ease);opacity:0}
.hs-shot i{display:block;height:22px;background:#E8E8ED;position:relative}
.hs-shot i::before{content:"";position:absolute;left:12px;top:7px;width:8px;height:8px;border-radius:50%;background:#FF5F57;box-shadow:13px 0 #FEBC2E,26px 0 #28C840}
.hs-shot img{width:100%;height:auto;display:block}
.hs-shot.s1{right:5%;top:17%;transform:translate3d(60px,30px,0) rotate(-4deg)}
.hs-shot.s2{right:12%;top:39%;transform:translate3d(60px,50px,0) rotate(3deg)}
.hs-shot.s3{right:2%;top:60%;transform:translate3d(60px,70px,0) rotate(-2deg)}
.hs-slide.on .hs-shot{opacity:1}
.hs-slide.on .hs-shot.s1{transform:rotate(-4deg);transition-delay:.15s}
.hs-slide.on .hs-shot.s2{transform:rotate(3deg);transition-delay:.3s}
.hs-slide.on .hs-shot.s3{transform:rotate(-2deg);transition-delay:.45s}
.hs-ctl{position:absolute;z-index:5;left:0;right:0;bottom:26px;display:flex;justify-content:center;align-items:center;gap:12px}
.hs-arrow{width:46px;height:46px;border-radius:50%;border:1px solid rgba(255,255,255,.55);background:rgba(11,42,56,.35);color:#fff;font-size:24px;line-height:1;cursor:pointer;backdrop-filter:blur(6px);transition:background .2s}
.hs-arrow:hover{background:rgba(255,255,255,.18)}
.hs-dots{display:flex;align-items:center}
.hs-dot{background:none;border:0;padding:18px 5px;cursor:pointer}
.hs-dot i{display:block;width:10px;height:10px;border-radius:999px;background:rgba(255,255,255,.45);position:relative;overflow:hidden;transition:width .45s var(--ease)}
.hs-dot.on i{width:46px}
.hs-dot.on i::after{content:"";position:absolute;inset:0;background:#fff;transform-origin:left;animation:hsfill var(--hs-ms,8000ms) linear forwards}
.hs.paused .hs-dot.on i::after,.hs.still .hs-dot.on i::after{animation-play-state:paused}
.hs.still .hs-dot.on i::after{animation:none;transform:none}
@keyframes hsfill{from{transform:scaleX(0)}to{transform:scaleX(1)}}
@media (max-width:900px){
  .hs-shot{width:78vw}.hs-shot.s1{right:-24%;top:auto;bottom:16%}.hs-shot.s2,.hs-shot.s3{display:none}
  .hs-sites .hs-veil{background:linear-gradient(180deg,rgba(11,42,56,.95) 0%,rgba(11,42,56,.85) 60%,rgba(11,42,56,.4) 100%)}
}
@media (max-width:640px){
  .hs-in{padding:120px 20px 120px;min-height:0}
  .hs .herostats{grid-template-columns:repeat(2,auto)}
  .hs-shot.s1{width:72vw;right:-10%;top:auto;bottom:96px}
}

/* ===== Plataformas publicadas ===== */
.pl{background:#F7FAFC;border-top:1px solid #E7EEF1;border-bottom:1px solid #E7EEF1}
.pl h2{font-size:clamp(30px,3.6vw,46px);letter-spacing:-.03em;line-height:1.1}
.pl .lede{font-size:18px;color:#66757C;margin:12px 0 38px;max-width:52ch}
.pl-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:26px}
.pl-card{display:flex;flex-direction:column;background:#fff;border:1px solid #E7EEF1;border-radius:16px;overflow:hidden;color:#3E4E55;transition:transform .35s var(--ease),box-shadow .35s var(--ease)}
.pl-card:hover{transform:translateY(-6px);box-shadow:0 26px 50px rgba(11,18,32,.14);color:#3E4E55}
.pl-card.big{grid-column:1/-1;display:grid;grid-template-columns:minmax(0,1.7fr) minmax(0,1fr);align-items:center}
.pl-frame{background:#E8E8ED;padding:0;overflow:hidden}
.pl-card:not(.big) .pl-frame{margin:22px 22px 0;border-radius:10px 10px 0 0;box-shadow:0 -6px 24px rgba(11,18,32,.08)}
.pl-card.big .pl-frame{margin:30px 0 30px 30px;border-radius:10px;box-shadow:0 18px 40px rgba(11,18,32,.14)}
.pl-bar{display:flex;align-items:center;gap:6px;padding:8px 12px}
.pl-bar i{width:9px;height:9px;border-radius:50%;background:#FF5F57}.pl-bar i:nth-child(2){background:#FEBC2E}.pl-bar i:nth-child(3){background:#28C840}
.pl-bar span{margin-left:10px;flex:1;max-width:300px;background:#fff;border-radius:6px;font-size:12px;color:#66757C;padding:2px 10px;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.pl-frame img{width:100%;height:auto;display:block;transition:transform 1.4s var(--ease)}
.pl-card:hover .pl-frame img{transform:scale(1.03)}
.pl-cap{padding:22px 26px 26px}
.pl-card.big .pl-cap{padding:30px 34px}
.pl-kind{font-size:13px;font-weight:600;color:#156082}
.pl-cap h3{font-size:22px;letter-spacing:-.01em;margin:6px 0 8px;line-height:1.25}
.pl-card.big .pl-cap h3{font-size:clamp(24px,2.6vw,34px)}
.pl-cap p{font-size:15px;color:#66757C;line-height:1.55}
.pl-go{display:inline-block;margin-top:14px;font-size:14px;font-weight:700;color:#156082}
.pl-credit{font-size:13px;color:#66757C;margin-top:26px}
@media (max-width:860px){.pl-grid{grid-template-columns:minmax(0,1fr)}.pl-card.big{display:flex}.pl-card.big .pl-frame{margin:22px 22px 0;border-radius:10px 10px 0 0}}

/* ===== Pie: WhatsApp con QR ===== */
.pf-wa{display:flex;align-items:center;gap:16px;margin-top:22px;padding:12px 18px 12px 12px;background:#fff;border:1px solid #E7EEF1;border-radius:14px;max-width:340px;color:#0F3546;transition:border-color .2s,box-shadow .2s}
.pf-wa:hover{border-color:#25D366;box-shadow:0 10px 26px rgba(11,18,32,.08);color:#0F3546}
.pf-qr{width:112px;height:112px;flex:0 0 112px;border-radius:8px}
.pf-wa-t{display:flex;flex-direction:column;gap:2px}
.pf-wa-t b{display:flex;align-items:center;gap:7px;font-size:15px}
.pf-wa-t b svg{width:18px;height:18px;fill:#25D366}
.pf-wa-n{font-size:14px;font-weight:600;color:#3E4E55}
.pf-wa-t small{font-size:12.5px;color:#66757C}
.pf-wa-m{display:none}
@media (hover:none),(max-width:860px){
  .pf-qr,.pf-wa-d{display:none}.pf-wa-m{display:block}
  .pf-wa{background:#25D366;border-color:#25D366;color:#111B21;padding:14px 20px}
  .pf-wa:hover{color:#111B21}
  .pf-wa-t b svg{fill:#111B21}.pf-wa-n,.pf-wa-t small{color:#111B21}
}

/* ===== Capa de movimiento (2026-10-05): apariciones, mouse y scroll ===== */
.sprog{position:fixed;left:0;top:0;right:0;height:3px;z-index:60;background:linear-gradient(90deg,#156082,#85C2DE);transform-origin:left;transform:scaleX(0);pointer-events:none}
.rv.rl{transform:translateX(-34px)}.rv.rr{transform:translateX(34px)}.rv.rz{transform:scale(.94)}
.rv.rl.on,.rv.rr.on,.rv.rz.on{transform:none}
/* tarjetas: se inclinan hacia el mouse y llevan una luz que lo sigue */
.tilt{transform-style:preserve-3d;will-change:transform}
.tilt.live{transition:transform .5s cubic-bezier(.2,.7,.2,1),box-shadow .3s var(--ease),border-color .3s var(--ease)!important;
  border-color:#A1D3EA;box-shadow:0 22px 48px rgba(11,18,32,.13)}
.tilt.back{transition:transform 1.1s var(--ease),box-shadow .4s var(--ease),border-color .4s var(--ease)!important}
.tilt.live .num,.tilt.live .n,.tilt.live h3{transform:translateZ(22px)}
.tilt .num,.tilt .n,.tilt h3{transition:transform .3s var(--ease)}
/* flechas que avanzan */
.go,.pl-go,.cta{transition:transform .3s var(--ease)}
a:hover>.go,a:hover .pl-go,.tool:hover .go,.cr:hover .cta{transform:translateX(7px)}
.go,.pl-go{display:inline-block}
/* filas que responden */
.step{transition:padding-left .6s var(--ease),background .6s}
.step::before{transition:color .3s,transform .35s var(--ease)}
.step:hover{padding-left:74px;background:linear-gradient(90deg,rgba(21,96,130,.05),rgba(21,96,130,0) 70%)}
.step:hover::before{color:#156082;transform:scale(1.25)}
.cr{transition:padding-left .7s var(--ease),background .7s}
.cr:hover{padding-left:16px;background:linear-gradient(90deg,rgba(21,96,130,.05),rgba(21,96,130,0) 60%)}
.cr .no{transition:color .3s,transform .4s var(--ease)}.cr:hover .no{color:#156082;transform:translateX(4px)}
.ex-item{transition:padding-left .3s var(--ease)}.ex-item:hover{padding-left:12px}
.sv-node{transition:transform .6s var(--ease)}
.sv-node:hover{transform:translateY(-8px)}
.sv-node .sv-dot{transition:transform .35s var(--ease),background .3s,color .3s}
.sv-node:hover .sv-dot{transform:scale(1.25) rotate(-8deg)}
.sv-node .sv-n{transition:transform .35s var(--ease)}.sv-node:hover .sv-n{transform:scale(1.12)}
.card .tag,.tool .tag{transition:letter-spacing .35s var(--ease)}
.card:hover .tag,.tool:hover .tag{letter-spacing:.16em}
/* imágenes: zoom suave dentro del marco */
figure{overflow:hidden;border-radius:10px}
figure img{transition:transform 1.8s var(--ease),box-shadow .5s}
figure:hover img{transform:scale(1.035)}
figure figcaption{position:relative;background:#fff;padding-top:12px;margin-top:0}
.isec.alt figure figcaption{background:#F7FAFC}
.logocell{transition:transform .35s var(--ease),filter .35s}
.logocell:hover{transform:scale(1.1) rotate(-2deg)}
.ab-card img{transition:transform .6s var(--ease)}.ab-card:hover img{transform:scale(1.05) rotate(-1.5deg)}
.ab-chips a{transition:transform .25s var(--ease),background .25s,color .25s}.ab-chips a:hover{transform:translateY(-3px) scale(1.04)}
.ihero .meta span{transition:transform .25s var(--ease),background .25s}.ihero .meta span:hover{transform:translateY(-3px);background:rgba(255,255,255,.14)}
.pf-col a{display:inline-block;transition:color .2s,transform .25s var(--ease)}.pf-col a:hover{transform:translateX(5px)}
.pager a{transition:transform .35s var(--ease),border-color .3s,box-shadow .3s}
.pager a:hover{transform:translateX(-6px)}.pager a.nxt:hover{transform:translateX(6px)}
.pf-wa .pf-qr{transition:transform .4s var(--ease)}.pf-wa:hover .pf-qr{transform:scale(1.06) rotate(-2deg)}
/* botones magnéticos */
.mag{transition:translate .6s var(--ease),background .25s,color .25s,border-color .25s}
/* campo de cubos vivo en los encabezados interiores (site.js lo dibuja) */
.cubes{position:absolute;inset:0;width:100%;height:100%;z-index:1;pointer-events:none;
  -webkit-mask-image:linear-gradient(90deg,rgba(0,0,0,0) 0%,rgba(0,0,0,.18) 38%,#000 78%);mask-image:linear-gradient(90deg,rgba(0,0,0,0) 0%,rgba(0,0,0,.18) 38%,#000 78%)}
@media (max-width:760px){.cubes{-webkit-mask-image:linear-gradient(180deg,rgba(0,0,0,.1) 0%,rgba(0,0,0,.55) 100%);mask-image:linear-gradient(180deg,rgba(0,0,0,.1) 0%,rgba(0,0,0,.55) 100%)}}
.ihero .wrap{position:relative;z-index:2}
.cs-hero .cubes{position:absolute;z-index:1}
.hs-bg,.hs-shot,.hs-in{transition-property:opacity,transform,translate;will-change:translate}
.hs-slide.on .hs-bg{transition:translate 1.4s var(--ease),scale 1.6s var(--ease)}
.hs-in{transition:translate 1.2s var(--ease)}
.hs-shot{transition:transform 1.2s var(--ease),opacity 1s var(--ease),translate 1.3s var(--ease)}
.hs-in{pointer-events:none}.hs-in>*{pointer-events:auto}
.hs-shot{pointer-events:auto;cursor:pointer}
.hs-slide.on .hs-shot:hover{transform:rotate(0deg) scale(1.06);z-index:3;transition-delay:0s}
@media (prefers-reduced-motion:reduce){.sprog{display:none}}

/* ===== Inicio: empresas, trayectoria y problema → solución (2026-10-05) ===== */
.hs-co{display:flex;flex-wrap:wrap;gap:8px 10px;margin-top:22px}
.hs-co span{font-size:14px;font-weight:700;color:#fff;border:1px solid rgba(255,255,255,.34);border-radius:999px;padding:6px 15px;background:rgba(11,42,56,.35)}
.hs-scene{background:radial-gradient(1100px 600px at 80% 30%,#1B5D7C 0%,#0B2A38 62%)}
.hs-scene .hs-veil{background:linear-gradient(100deg,rgba(11,42,56,.9) 0%,rgba(11,42,56,.5) 50%,rgba(11,42,56,0) 75%)}
.hs-scene .cubes{-webkit-mask-image:linear-gradient(90deg,rgba(0,0,0,0) 20%,#000 70%);mask-image:linear-gradient(90deg,rgba(0,0,0,0) 20%,#000 70%)}
.tr{margin-top:34px;border-top:1px solid #E7EEF1}
.tr-row{display:grid;grid-template-columns:120px minmax(0,1.15fr) minmax(0,1.3fr) minmax(0,1fr) 24px;gap:26px;align-items:center;padding:26px 0;border-bottom:1px solid #E7EEF1;color:#3E4E55;
  transition:padding-left .7s var(--ease),background .7s}
.tr-row:hover{padding-left:16px;background:linear-gradient(90deg,rgba(21,96,130,.05),rgba(21,96,130,0) 60%);color:#3E4E55}
.tr-y{font-size:13.5px;font-weight:700;color:#156082}
.tr-c b{display:block;font-size:24px;color:#0F3546;letter-spacing:-.02em;line-height:1.2}
.tr-c em{display:block;font-style:normal;font-size:14.5px;color:#3E4E55;margin-top:4px}
.tr-s{font-size:14.5px;color:#66757C;line-height:1.5}
.tr-r b{display:block;font-size:30px;font-weight:800;color:#0F3546;letter-spacing:-.02em;line-height:1.1}
.tr-r small{display:block;font-size:13px;color:#66757C;margin-top:4px;line-height:1.4}
.tr-go{font-size:18px;font-weight:700;color:#156082;transition:transform .5s var(--ease)}
.tr-row:hover .tr-go{transform:translateX(7px)}
.tr-note{margin-top:22px;font-size:14.5px;color:#66757C}
.tr-note a{font-weight:700}
@media (max-width:900px){.tr-row{grid-template-columns:minmax(0,1fr);gap:8px;padding:22px 0}.tr-go{display:none}}
.sv-q{margin-top:12px;font-size:13.5px;font-weight:600;color:#0F3546;line-height:1.45}
.sv-u{min-height:36px}
.isec.alt .sv-dot{box-shadow:0 0 0 6px #F7FAFC}

/* ===== CV: formulario de descarga ===== */
.cvm{position:fixed;inset:0;z-index:200;display:flex;align-items:center;justify-content:center;padding:20px;background:rgba(11,42,56,0);backdrop-filter:blur(0);transition:background .35s,backdrop-filter .35s}
.cvm[hidden]{display:none}
.cvm.on{background:rgba(11,42,56,.62);backdrop-filter:blur(6px)}
.cvm-card{position:relative;width:min(100%,440px);background:#fff;border-radius:18px;padding:34px 32px 28px;box-shadow:0 30px 80px rgba(0,0,0,.3);opacity:0;transform:translateY(18px) scale(.97);transition:opacity .35s var(--ease),transform .45s var(--ease)}
.cvm.on .cvm-card{opacity:1;transform:none}
.cvm-x{position:absolute;right:10px;top:8px;width:44px;height:44px;border:0;background:none;font-size:26px;line-height:1;color:#66757C;cursor:pointer;border-radius:50%}
.cvm-x:hover{background:#F2F8FA;color:#0F3546}
.cvm h2{font-size:26px;letter-spacing:-.02em;line-height:1.15;margin-bottom:8px}
.cvm-p{font-size:15.5px;color:#66757C;margin-bottom:20px}
.cvm label{display:block;font-size:13.5px;font-weight:700;color:#0F3546;margin:14px 0 6px}
.cvm label span{font-weight:500;color:#66757C}
.cvm input[type=email],.cvm input[type=text]{width:100%;height:50px;border:1px solid #CCDCE3;border-radius:10px;padding:0 14px;font:inherit;font-size:16px;color:#0F3546;background:#fff}
.cvm input:focus{outline:2px solid #156082;outline-offset:1px;border-color:#156082}
.cvm-hp{position:absolute;left:-9999px;width:1px;height:1px;opacity:0}
.cvm-err{margin-top:12px;font-size:14px;color:#B3261E;font-weight:600}
.cvm-go{width:100%;height:52px;margin-top:20px;border:0;border-radius:999px;background:#0F3546;color:#fff;font:inherit;font-size:15.5px;font-weight:700;cursor:pointer;transition:background .25s}
.cvm-go:hover{background:#156082}.cvm-go:disabled{opacity:.7;cursor:progress}
.cvm-n{margin-top:14px;font-size:12.5px;color:#66757C;text-align:center}
.sv-q{flex:1}

/* ===== Trayectoria como línea de tiempo ===== */
.tl{margin-top:30px}
.tl-axis,.tl-row{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,2.4fr) 150px;gap:26px;align-items:center}
.tl-axis{padding-bottom:8px}
.tl-ax{display:flex;justify-content:space-between;font-size:12px;font-weight:700;color:#83AFC3}
.tl-row{padding:20px 0;border-top:1px solid #E7EEF1;color:#3E4E55;transition:background .6s}
.tl-row:last-child{border-bottom:1px solid #E7EEF1}
.tl-row:hover{background:linear-gradient(90deg,rgba(21,96,130,.05),rgba(21,96,130,0) 60%);color:#3E4E55}
.tl-c b{display:block;font-size:22px;color:#0F3546;letter-spacing:-.02em;line-height:1.2}
.tl-c em{display:block;font-style:normal;font-size:13.5px;color:#66757C;margin-top:3px}
.tl-bar{position:relative;display:block;min-height:34px}
.tl-bar::before{content:"";position:absolute;left:0;right:0;top:16px;height:2px;background:#EEF3F5}
.tl-fill{position:absolute;top:0;height:34px;border-radius:999px;background:linear-gradient(90deg,#156082,#3E97D4);display:flex;align-items:center;padding:0 14px;transform-origin:left;transform:scaleX(0);transition:transform 1.4s var(--ease)}
.tl-fill span{font-size:12.5px;font-weight:700;color:#fff;white-space:nowrap}
.tl-row.on .tl-fill{transform:none}
.tl-bar i{display:inline-block;margin:44px 6px 0 0;font-style:normal;font-size:12.5px;font-weight:600;color:#156082;background:#F2F8FA;border-radius:999px;padding:4px 11px}
.tl-n b{display:block;font-size:30px;font-weight:800;color:#0F3546;letter-spacing:-.02em;line-height:1.1}
.tl-n small{display:block;font-size:12.5px;color:#66757C;margin-top:3px}
@media (max-width:860px){.tl-axis{display:none}.tl-row{grid-template-columns:minmax(0,1fr);gap:10px}.tl-fill{position:relative}.tl-bar::before{display:none}.tl-bar i{margin-top:8px}}
.hm-big{display:block;font-size:46px;font-weight:800;color:#0F3546;letter-spacing:-.03em;line-height:1;margin:14px 0 4px}
.hm-u{font-size:13.5px;color:#66757C;display:block;margin-bottom:14px}