Wladimir Pazmiño
Portfolio›Proof›Automations

Automations

The 22 automations that ran the marketing operation at Ducati Ecuador.

CRM Automations

22 workflows running in production.

CRM workflows designed, built and shipped for Ducati Ecuador — a complete commercial funnel, from the first customer message to motorcycle delivery. This is what CRM ownership looks like at operating level, not slide level.

Capture
Meta lead capturePaid-social forms into CRM
Social data captureOrganic inbound, deduplicated
High-value ticketDeal-size detection and flagging
First response
Message routing to advisorWhatsApp assignment by rules
Uncontacted-lead escalationResponse-time guardrail
Do-not-disturb managementContact-policy compliance
Nurture
24-hour advisor follow-upAutomatic, with escalation
Documentation follow-upChasing the paperwork blocker
City-change reassignmentTerritory routing rules
Sale → delivery
Docs approved → wonStage transition automated
Won → delivery schedulingHandoff to operations
Delivery coordinationAdvisor-led, tracked in CRM
Events & VIP
Ride-event invitationSegmented owner invitation
Itinerary by cityQuito · Cuenca · Guayaquil
Decline handlingRe-nurture path for no-shows
VIP validationEligibility check and dispatch
Reservation requestsCapacity-aware booking

All workflows shown are published and running in production.