Thirty brands bidding against each other for the same digital audience
One portfolio strategy: platforms allocated by generation, owned destinations first, paid-social forms into the CRM
Seven service channels, each with its own version of the consumer; marketing contradicting open complaints
One consumer record, a company-wide complaints workflow, and a rule: service data outranks marketing data
A master brand that only appeared on the back of the pack, with two national competitors entering
An endorsement brand (TQMA) and a corporate concept (Vive bien, vive saludable) with a content system underneath
Spontaneous recall 18% → 24%, Brand Power 16.3 → 22.0, 6.5M monthly owned reach — TQMA
A national sponsorship renewed each year on feeling
A measurement plan: viewership, sponsor recall and seven evaluation statements, written before the first episode
A recipe competition run as an activation, with no record of who took part
Run as acquisition: registration is a permissioned record, costed like a performance channel
A food company with nowhere to show anyone how to eat
A culinary centre: live video studio, cooking school, food-service training room, design-thinking lab and launch venue
One team of ten doing five jobs; content, training and product insight in-house — Culinary Centre
Ecuadorian hearts of palm leaving the country as a commodity in a tin
Brand definition, portfolio plan with the exporter, U.S. marketing plan and an Amazon listing that makes its case in seconds
A crop sold as a brand, at a brand price, on U.S. shelves — Natural Heaven
A seafood distributor with a posting calendar instead of a commercial plan
P&L rebuilt line by line, a Building Blocks growth model, and S&OP with lead times by origin country
A ~$4.XXM-a-year business planned at ~33% gross margin, with a 2026 forecast by product and customer — Pacific Select
A banking association with no view of what was being said about it online
AI social listening: real scraping, a conversation graph and alerts that reach communications before the press
Figures as published on each page; the two CV results (-40%, +35%) are verified. Client budgets appear at portfolio level only.