Wladimir Pazmiño

Commercial & marketing executive · Quito, Ecuador

Growth as a system.

More than ten years running marketing and commercial growth at Pronaca and Claro, and today for consulting clients at More is More.

PronacaClaroSYG-CorpMore is More

See the track recordCase studies
30+
Brands under one strategy
30
People on the team I led
6.5M
Monthly reach, owned channels
10
Years at Ecuador's largest food company

Pronaca · 2014 to 2024

Thirty brands on one strategy.

Ten years running digital and CRM for Ecuador's largest food company, with national television, owned media and 6.5 million people reached every month.

Open the Pronaca caseWatch the campaign

Claro · Pacific Select

A plan that answers to the P&L.

Corporate B2B at Claro, and a commercial plan for a seafood distributor with about $4.7M in annual sales, modelled line by line.

Open the Pacific Select caseClaro B2B
Track record

Four companies, ten years in one of them.

20132016201920222025
More is MorePartner2025–todayBoard, transnational clientsDucati Ecuador22CRM automations liveClaroRegional Commercial Lead, B2B2024–2025Key corporate accounts4tech lines soldPronacaDigital Strategy & CRM Manager2014–2024Team of 3030+ brands$1.2M+ TV upfront6.5Mmonthly reachSYG-CorpCommercial Director2013–2014Central America & CaribbeanMiamiregional base

Open to commercial, marketing and growth leadership roles, remote-first. Full experience →

What I solve

Five business problems, how each was solved and what changed.

1Revenue growth4technology lines sold to corporate accountsConnectivity sold as a commodity.See how →2Customer growth250Kconsumers in one recordSeven channels, seven lists of the same consumer.See how →3Go-to-market100Kneighbourhood shops targeted140,000 small shops, one sales force.See how →4Decisions on data89.4%precision of the placement modelPlacement and launches decided on intuition.See how →5Business performance~$4.7Mannual sales planned line by lineMarketing with no link to the forecast.See how →

Ten challenges, what was done and what changed →

Platforms I've shipped.

Every one is online. Click any of them to open the live site.

qra.ec
Q·RA — Hospital de los Valles website, home page
Healthcare

Q·RA — Hospital de los Valles

Immersive site for a medical network, with an editorial CMS and an executive committee portal.

Visit the site ↗
sleepcloud.consultoriaprime.io
SleepCloud website, home page
Product launch

SleepCloud

Brand site with a size selector drawn to scale and WhatsApp as the checkout.

Visit the site ↗
oli.consultoriaprime.io
Oli website, home page
AI platform

Oli

Six More is More tools behind a single sign-in.

Visit the site ↗
wladimirpazmino.consultoriaprime.io/claude
Marketing with Claude 2026 website, home page
Open guide

Marketing with Claude 2026

Guide in Spanish with 24 chapters and 50 prompts ready to copy, free to read.

Visit the site ↗
pronacatqma.com
TQMA — Pronaca website, home page
Consumer goods

TQMA — Pronaca

Endorsement-brand platform for Pronaca's consumer portfolio.

Visit the site ↗

Screenshots from October 2026. Each site and its brand belong to its owner.

Where to go next

Four ways into the work.

AboutCV

About

Read the profile →Case studies7

Case studies

See the cases →Tools & systems25

Tools & systems

Browse the systems →MethodKPIs

Method

Read the method →

Let's talk about the next stage of growth.

Open to executive marketing and commercial leadership roles, remote-first, with organizations in the United States, Latin America and Europe.

Get in touchDownload CV